Volkswagen Group scored majorly with consumers in the latest J.D. Power 2013 APEAL Study, nabbing five model-level awards.
The Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and VW Passat models each received individual segment awards.
The study focuses on measuring new vehicle appeal, including new technologies and features that are offered on vehicles. Owners that participated in the study evaluated their purchases on 77 attributes, which then were scored and grouped into vehicle segments based on similar-type models.
According to the study, higher level vehicle appeal makes for a more loyal consumer to the particular manufacturer. Also, the study found that consumers were willing to pay more for their vehicle if the APEAL score was 100 points higher than the vehicle segment average.
David Sargent, vice president of global automotive at J.D. Power, had this to say, “Appealing vehicles are simply good news for both consumers and automakers. Even within the same vehicle segment, consumers are willing to spend substantially more on vehicles that they find attractive, provide the performance and utility they are looking for, and have well-executed interiors. These vehicles also sell more quickly."
Other German automobile manufacturer and models were also awarded, including the BMW 5 Series and Mercedes-Benz SL Class. Porsche was the highest ranked brand for the ninth consecutive year, and the Land Rover Range Rover (although not German) made a monumental achievement ranking with the highest APEAL score for a model outside the large premium car segment.
Cheers to Volkswagen Group and to all the other award-winners.
Tell us in the comments below what appealed to you when you bought your Porsche Boxster, etc. and have you stayed loyal to the Porsche, etc. brand?
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